Ocean Quality rebranded as Sjór

The distribution arm of the Seashore Group is changing name.

The sea, or Sjór in Norse language, has granted Norwegians nutrition and riches for generations. Although harvesting methods have changed through the millennia, the taste for freshest possible remains the same. We are proud to carry on this proud seafood legacy – serving our customers the “Finest Norwegian Seafood”.

Bremnes Seashore is a quality pioneer in the salmon farming industry and has trough focus on fish welfare and continuous commitment to innovation and new technology set the standard for quality salmon. Sjór will continue to distribute high-quality seafood for Bremnes Seashore globally and will simultaneously seek new partnerships that can generate mutual added value through Sjór’s sales offering.

– Bremnes Seashore has created renowned brands such as SALMA and BÖMLO, and by tightening our cooperation further we are confident that Sjór will pave the ground for even stronger customer relations. We are looking forward to further develop new products that meet our customer needs together with our extremely skilled sales force in Sjór, says Olav Svendsen (CEO) in a statement.


Sjór – Hans Petter Berge, +47 913 37 328, hans.petter.berge@sjor.no

Bremnes Seashore – Einar Eide, +47 971 94 007, einar@seashore.no

About Sjór:
Sjór has 44 highly skilled and experienced employees that are located in offices in Bergen and Shanghai. The annual turnover constitutes NOK 6 billion. Please visit www.sjor.no for contact information.

About the Seashore Group:
Bremnes Seashore AS is one of Norway’s leading suppliers of farmed salmon. With extensive experience, high levels of fish farming knowledge and innovation at every stage of the process, we have developed quality products that are in demand across the world. At our state-of-the-art processing plant in Bømlo, on the western coast of Norway, we produce 500 000 salmon meals every day. With over 500 employees, Bremnes Seashore is an important employer and active supporter of the local communities where we operate.