Salmon at heart
Vision and Values
Our vision and values are the compass that guides our direction. They shape everything we do – from strategic decisions to everyday actions. With a clear focus on quality, sustainability and responsibility, we build trust and create value that lasts.
Our vision: Salmon at Heart
When we say ‘Salmon at Heart‘, we mean both passion and responsibility – for the fish, for the people, and for the future.
Everything we do is about caring for the salmon – and for the people, the local communities and the natural environment surrounding it. This vision drives us and inspires our commitment to keep improving.
Our Values
Our values define who we are and guide us in everything we do.
Credibility
We say what we do – and we do what we say. We act with integrity and credibility, building lasting relationships based on honesty and trust. We seek open communication, both internally with each other and externally with those around us.
Development
For us, development is about staying curious, thinking in new ways and sharing knowledge. We value initiative, continuous learning and the ability to see opportunities in change.
Joy of work
We are inclusive, open and engaged. We recognise that wellbeing, motivation and a strong performance culture go hand in hand, and we foster a working environment where people feel valued, motivated and able to develop.
